Organizations with inclusive cultures are 2x as likely to meet or exceed financial targets, 3x as likely to be high-performing, 6x more likely to be innovative and agile, and 8x more likely to achieve better business outcomes.
Source: Inc.
60% of consumers don’t see their community of friends, family, and acquaintances represented accurately in advertising.
Source: World Federation of Advertisers
73% of Gen Zers buy or advocate for brands based on their beliefs and values, suggesting that companies are being held to a higher standard to create products that work for everyone.
Source: Edelman
The biggest opportunity for market growth is the “multicultural market.” In the past 10 years, 100% of U.S. population growth came from increases in the Black, Hispanic, Asian, Pacific Islander, Native, Indigenous, multi-racial and multi-ethnic segments of the population with buying power worth more than $5 trillion.
Source: Procter & Gamble
63% of consumers don’t see themselves represented in most advertising.
Source: World Federation of Advertisers
Businesses that meet the needs of inclusive consumers will likely do more than raise revenues and loyalty – they may also earn dividends in other areas of the business, including attracting and retaining talent.
