Inclusive marketing is marketing that celebrates diversity in all forms. Diversity identity dimensions are represented by demographic factors, including age, race, ethnicity, gender, physical and mental ability status, body shape, religious affiliation, and many others. Inclusive marketing recognizes that each person is dynamic and lives with multiple diversity dimensions. Inclusive marketing connects with consumers because it highlights the humanity of people through leveraging targeted marketing strategies and campaigns.
Most brands are not implementing inclusive marketing. This is a missed opportunity, leaving lots of money for your consumers to spend with other brands who are getting it right.
Women, overall, make up more than half of the U.S. population and control or influence 85% of consumer spending. Source: My Code Media
People with disabilities spend a half-trillion dollars annually. Source: UsableNet
The buying power of minority groups in the U.S. is exploding. It was $4.2 trillion in 2020 and is projected to reach $7 trillion by 2025. Source: Insider Intelligence
Most brands are using a one-size-fits all message when promoting products and services to their target audience. This isn’t effective because one message isn’t going to resonate with everyone. If brands are using multiple messages and trying to leverage inclusive marketing, they are mis-representing consumers or being exclusionary.
At revelant we specialize in serving clients by creating and implementing a marketing strategy and brand campaigns that resonate and foster meaningful and authentic connections with consumers. Using targeted marketing we craft authentic stories that share how your offerings will improve your consumers’ lives.