Inclusive branding sounds like a buzzword or trendy phrase in the world of marketing – however the concept isn’t new. Inclusive branding is a strategic approach to marketing that celebrates diversity in all forms. What is diversity? Diversity is elements of a person’s identity based on demographic data, a few examples of diversity dimensions include age, race, ethnicity, gender, physical and mental ability status, body shape, religious affiliation, and many others. Inclusive branding amplifies the fact that each person is dynamic and lives with multiple diversity dimensions. Inclusive branding is effective because it connects with consumers by highlighting the humanity of people through advertising, campaigns, and other marketing promotional activities.
Most brands are not implementing inclusive branding in their overall strategy. This is a missed opportunity, leaving lots of money for your consumers to spend with other brands who are getting it right.
Women, overall, make up more than half of the U.S. population and control or influence 85% of consumer spending.
People with disabilities spend a half-trillion dollars annually.
The buying power of minority groups in the U.S. is exploding. It was $4.2 trillion in 2020 and is projected to reach $7 trillion by 2025.
At revelant we specialize in serving clients by creating and implementing a marketing strategy and brand campaigns that resonate and foster meaningful and authentic connections with consumers. Using targeted marketing we craft authentic stories that share how your offerings will improve your consumers’ lives.