Beauty Products

You need marketing leadership, without the full-time cost.

Our Fractional Chief Marketing Officer (CMO) service offers boutique hospitality, beauty, fashion, and wellness brands the expertise of a strategic marketing leader without the financial commitment of a full-time hire. You’re in an intensely competitive industry, and you need high-level strategy, but may not have the budget or workload to justify a permanent CMO.

We’ll bring new, data-driven insights to align your branding, digital presence, and customer engagement strategies to maximize impact and revenue growth.

Fractional CMO Solutions

We specialize in helping luxury and lifestyle brands successfully navigate change. Whether you are just launching a brand, rebranding from a merger or acquisition, or want to scale up and grow fast – we can help. Our strategic expertise lies in brand development, brand management, and brand and marketing growth.

Our unique approach to growth marketing leverages the combined power of marketing strategy development, maintaining a consistent digital marketing presence, and expansion to new consumer segments.

Each client engagement is bespoke, we never bring one-size-fits-all solutions to the table. Your brand is unique, your Fractional CMO support will be, too.

  • Marketing Strategic Planning
  • Brand Development
  • Marketing Automation
  • Marketing Analytics
  • Competitor Analysis
  • Brand Management
  • Marketing Budget Management
  • Agency Management
  • Marketing Team Development
  • Comprehensive Marketing Audit

A fractional CMO is ideal for brands needing strategic guidance without the overhead! Sound like you?

You bring your challenges and questions – we provide the solutions.

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4 Reasons To Hire A Fractional Chief Marketing Officer (CMO)

Whether you want a Fractional CMO on a short-term or long-term basis, we can help your lifestyle brand.

1. Cost Savings

A Fractional CMO will cost less than hiring someone with similar experience and qualifications full-time. Your resources can be allocated to invest in new opportunities or support expenses.

2. Innovation

A Fractional CMO isn’t committed to doing things the same way they have always been done. Having a new perspective, the opportunities for improvement can be easily and quickly identified and implemented.

3. Brand Building

A Fractional CMO elevates brand recognition, fosters trust, and builds lasting loyalty among consumers. These brand-building efforts differentiate your organization from competitors and develop a unique value proposition that attracts and retains consumers.

4. Flexibility

Rather than the ongoing obligation of a full-time hire, a Fractional CMO gives you the flexibility to tailor their involvement to your brand’s evolving needs, ensuring strategic support exactly when it’s required.

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Fractional CMO Consulting Process

  1. Discover: Together, we discover the who, what, where, when, why, and how that inspired you to reach out for help – we want to know the issues, historical context, and root causes.
  2. Define: We co-create goals with you to define the objective and create an outline for the solution.
  3. Design: Your Fractional CMO will get to work on designing the outline and framework for the solution.
  4. Develop: An iterative process, your Fractional CMO will develop and test (if applicable) the solution.
  5. Deliver: It’s GO time! Your solution is live, launched, or fully implemented and ready to make an impact, whether as a one-time or ongoing initiative.
Process-Pie-Chart-6

Are you ready to grow your brand?

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