The Shift

Does this sound like you?

✅ With limited time, marketing often falls to the bottom of your to-do list

✅ Your product is incredible… but not enough people know about it

✅ You want to leave your full-time job to be full-time in your business, but you need consistent revenue first

✅ Creating consistent engaging content that resonates with your target audience is overwhelming

✅ Uncertainty around how to track results and optimize marketing messaging leads to you skipping it

✅ Big brands with big advertising budgets are frustrating to compete with – and hard to stand out from

Problems This Course Solves

The Shift: Digital Marketing Success For DTC Solopreneurs is a live, online 6-week course for Solopreneurs with direct to consumer lifestyle product brands.

You’ll learn how to transform your digital marketing, trading in the chaos and confusion for confidence and conversions. If you want to scale your brand, you’re in the right place.

 

This course solves the following painful, heavy, annoying Solopreneur marketing problems:

No Time For Marketing – There are a million hats to wear as a Solopreneur and it feels impossible to consistently create and share marketing content so you post when you can, here and there

Standing Out From Competitors – Your industry is crowded and it’s hard to differentiate from competitors with household names, celebrity founders, or massive advertising budgets

Marketing Content Confusion – Deciding what to say and how to create, test, share, and optimize effective marketing content is difficult, frustrating, and time consuming

Marketing To Everyone – With an unclear target customer, you strive to use mass marketing and reach everyone leading to ineffective marketing results

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Who This Course Is For

This course is designed for Solopreneurs in years 1-10 of business who sell products in the following lifestyle brand industries: fashion, grooming, beauty, wellness, travel, and home decór.

 

  • This Course Is For Solopreneurs Who:
  • ✅ Are open and willing to learn how to improve
  • ✅ Will manage marketing themselves
  • ✅ Understands hard work is required for sustainable success
  • ✅ Want a community of like-minded business owners
  • This Course Is NOT For Solopreneurs Who:
  • ❌ Already know everything under the sun
  • ❌ Want marketing done for them
  • ❌ Want to get rich quick with minimal or no effort
  • ❌ Want to go on the journey of business ownership alone

 

 

What You Get In The Course

✅ 6 Weeks Of Live Training Sessions (And All The Recordings!)

✅ 6 Weeks Of Live Q&A Sessions (And All The Recordings!)

✅ 6 Weeks Of Small Group Discussions with Like-Minded Solopreneurs

✅ Templates, Guides, and Frameworks To Customize For Your Brand

✅ An Exclusive Online Group For All Course Members (For Networking & Collaboration!)

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Course Schedule & Curriculum

All Course Sessions are facilitated live and recorded!

The times for all Course Sessions is the following: 8-9:30 PM Eastern Time  |  7-8:30 PM Central time  | 5-6:30 PM Pacific time

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Course Registration Deadlines

Registration Deadline: Sunday, August 10th

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Course Instructor

Devoreaux Walton, MBA

Devoreaux Walton, MBA has been in the digital marketing consulting world for 10+ years helping lifestyle brands around the globe dial in their digital marketing strategies. She helps brands align their brand presence and digital content to support consistent marketing growth. After years of requests for a course, the time has finally arrived! Devoreaux created The Shift: Digital Marketing Success For DTC Solopreneurs to support Solopreneurs who find themselves struggling with their marketing go from confusion to confidence. Her straightforward marketing approach puts customers at the heart of every brand’s marketing strategy and simplifies the process to successfully consistently manage digital marketing.

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Course FAQs

Do I need previous marketing experience? Nope! This course doesn’t require previous marketing experience! All levels of marketing are welcome to participate!

What if I don’t sell lifestyle products? This course is designed for Solopreneurs with lifestyle product brands. If you’d like to learn digital marketing from a perspective for lifestyle brand Solopreneurs, you’re welcome to join!

May I have a refund? No. All sales are final. A suitable option is to give your registration to a friend or family member if you don’t want to take the course after purchase.

Are group discounts available? Yes! Click here to email us and we’ll accommodate your group registration request with a special discount for 5 or more course registrations!

Course Image Overview

Are you ready to take the next step to grow your DTC lifestyle brand?

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