75% of internet users access social media to research product offerings by brands.
Source: Sprinklr
75% of internet users access social media to research product offerings by brands.
86% of consumers make a purchase inspired by an influencer at least once per year.
87% of consumers will pay a premium for products or services from a brand name they trust.
The best-performing content marketing format is video.
More than 60% of global website traffic is mobile.
After 5 to 7 interactions with a brand, a consumer tends to remember it.