Source: Sprinklr

75% of internet users access social media to research product offerings by brands.

Source: Sprout Social

86% of consumers make a purchase inspired by an influencer at least once per year.

Source: Capital One

87% of consumers will pay a premium for products or services from a brand name they trust.

Source: Forbes

The best-performing content marketing format is video.

Source: SimilarWeb

More than 60% of global website traffic is mobile.

Source: DemandSage

After 5 to 7 interactions with a brand, a consumer tends to remember it.

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